If you have zero prospects, zero leads, and zero marketing experience there is hope. In this article I'm going to explain why you don't have leads now. Then, I'm going to share what you can do to get leads fast.
It happens to almost everyone starting in the financial or insurance industries. You know you have a proven product that people will buy. And you know other agents are currently selling the products you sell.
But, you personally don't have any real leads to contact. Here's why you don't have leads now.
Even though there are many people who could buy your products not everyone will. It's a simple truth. However, there are people who will buy. There are people looking to buy your product right now within your reach.
You just don't know who those particular people, the ones who are already looking to buy, are. Because you don't know who these people are you can't contact them. Even though you may think this leaves you hopelessly stuck, it doesn't.
You are just as capable of getting leads and getting them fast as an experienced veteran with a large client file. In fact, you can start with no leads today and build your client roster faster than the old pro could ever imagine.
The first thing you need to do is focus on one product. I recommend you start off with something you're comfortable selling. It also helps if this first product is easy for prospects to understand.
Next, you need to identify specific groups of people who are likely to buy that product. Narrow that group down. Get as specific as you possibly can. For example, if you want to sell car insurance your potential best prospects might be: age 35-45 married men, with at least one pre-teen male child, a household income of at least $100,000, thinking about purchasing a third car valued at around $20,000 for the soon to be new driver in the family.
Then find out a question they'd like answered but are finding it hard to answer. Identify a problem they'd like solved. Or, look for a benefit they really want.
Here's a big secret that really isn't so much a secret as an obvious truth. It's much easier to sell a product to a prospect that comes to you, and asks about that product, than it is to chase after a stranger and attempt to convince that stranger they need to know about your product.
That's the third thing you should do. Become an attraction magnet for the specific people already interested in what you can do for them.
What's that you say? You don't know how to do that? Well, it's easy really.
You create a core marketing message that helps those specific people identify you as someone who has what they want. Then you give them information that helps them answer their question, solve a problem or make a fair comparison.
Pinpoint what your prospects read, what they listen to, who they pay attention to and offer your information. Give them an easy way to ask for it. Once you do you instantly have real qualified leads.
You never have to face an empty sales funnel again. Best of all, you have an opportunity to build a profitable business fast without having to pay your dues cold calling.
By Cheryl Clausen
